We began with a simple wish:for honest expression to find the people who understand it.
At first, we simply wanted everyone to record their own small world—and let sincere, non-mainstream expression reach the people who could feel its frequency. One wish found a community of peers, then grew into methods and tools built around creators.
01 / THE LANDSCAPE · WHY WE BEGAN
The inner world needs biodiversity too.
Publishing has become easier, but being heard, understood, and taken seriously is still never guaranteed. We began by making room for interests, ideas, and creative work that should not have to imitate the mainstream in order to grow.
VOICEDIVERSITYBELONGING
You do not have to lose your voice in a preset game
Everyone has the right to define their own life and decide how to express it. We should not have to imitate mass taste before we deserve to be seen. If the existing rules leave no room for these voices, we can build another place for them.
Preserve dimensions of thought
Nature draws its vitality from biodiversity; our inner worlds do too. Cultures, ideas, and accidental sparks collide to create a civilization in bloom. When expression is flattened into one acceptable taste, we become harder to move and less able to hear one another. We want to protect the differences that keep the inner life responsive and growing.
Find a sense of belonging in one another
When one person picks up a point of light that was once ignored, they often discover someone far away doing the same. There is no need for comparison or noise here. Similar yet distinct people encourage one another, helping each small world glow and giving each person the courage to take the next step. We arrive by different paths and meet within the same song.
“So this kind of belonging really can exist.”
02 / OUR MISSION · WHAT WE CHOSE TO DO
Turn a sense of belonging into something people can build together.
For years, the Gitruck media network has worked alongside creators in music, painting, video, and other niche cultural fields—helping them articulate value, collaborate, and reach kindred audiences. We have seen one work help strangers recognize one another, and a small community develop its own rhythm through sustained creation. Decentralization is not an abstract slogan to us: it means creators remain independent while gaining access to people, resources, and support when they need them.
The network began to grow when people found one another
Young minds overflow with ideas and the urge to make things—only to be held back by crude tools, until those ideas drift through their heads and are forgotten as they grow up.
Inspiration is the one non-renewable resource each person owns. Everything we build exists so that it does not have to be forgotten.
WHO CAME FIRST
Four kinds of people stood beside us first.
Most of them were teenagers—and only they could produce the particular charm that belongs to the niche.
01
ACGN and fan culture
From fan works to obscure research, this was the first group to gather, and where our understanding of “niche” began.
02
Film and documentary
Short films, documentaries, everyday footage—people used to recording their own small world, even when nobody was watching yet.
03
Music and sound
Instrumental, hip-hop, electronic. Sound is another mother tongue, and its emotion often travels further than an image.
04
Tools and development
Software and hardware developers. The people once writing scripts for themselves became the most important peers on this road.
Nearly every outstanding work we have met carries four things at once: joy, depth of knowledge, resonance, and a sense of rhythm.
A chapter of shared growth
These figures record what a community of creators reached together during an early stage of the network.
network members
300+
cumulative views
200M+
combined followers
8M+
CREATIVE COMMUNITY
Shared inspiration
Bring creators in the same niche together and let ideas emerge through exchange.
Shared resources
Share not only media assets but human connections; many small pieces become a foundation.
Free collaboration
Let the urge to create begin with interest—lighter on commerce, heavier on resonance.
Creative vitality
Carry forward the best of subculture forums and move ideas from the mind onto the screen.
03 / THE JOURNEY · FROM A WISH TO A SYSTEM
We believed in creation first. We learned to build tools later.
Our earliest wish was simple: everyone should be able to create, record their small world through a lens, and share it with kindred people. No form of expression should lose its path for being outside the mainstream; every singular charm can reach a stranger who understands it.
What began as a conversation among a few people became a road that others kept joining.
Drag or scroll sideways
At first
A wish about expression
The idea planted during school was modest: sincere work should be seen, and niche interests should not have to become mass taste before they earn the right to exist.
2015
The self-media wave
More people gained channels of their own. For the first time, individual voices could cross the gates of traditional media.
2016
Short video accelerated
The camera became a common language and young creators began crossing communities. We thought the day we had imagined had arrived.
2017
The first Gitruck video network
Platform limits, takedowns, and the poor reach of quality niche work taught us that the ability to publish was only the first step. Creators also needed archives, collaboration, distribution, and mutual support. That same year we opened accounts on overseas platforms, speaking outward through ACGN culture, and gathered over a million views in two years. NMCN moved from idea to practice.
Then
From operations to technology
We began turning recurring problems in creative collaboration into systems, while building creator-owned content infrastructure, relationship networks, and toolchains—giving repetitive labor to technology and time back to inspiration.
Today
Encoding a method into infrastructure
From the early Tonghe Shantian(同和杉天)stage to today’s Gitruck Creative Intelligence, names and products continue to evolve. The constant is helping expression happen, creators get seen, and real relationships endure.
TWO TURNING POINTS
Twice along the way, we changed our minds.
First · so we began archiving
A cease-and-desist letter
A rights holder had agreed to let us repost his work, then later granted exclusive representation elsewhere. That party swept the internet for “unauthorized reposts,” demanding accounts be handed over or face suit. The matter was settled through three-way negotiation, but it made something plain: a platform can take work down whenever it decides to, and without a backup, months of someone's effort simply vanish. From that day, “store the work properly, first” became the network's highest priority.
Second · so we started building tools
More miners arrived, so we chose to make shovels
We pulled the numbers: new creators kept arriving at an exponential rate while total audience had plateaued, and recommendation systems drifted toward distributing attention evenly. The same effort earned a smaller share every year. Rather than launch one more channel, we chose to remove the repetitive, draining steps from the process itself—every improvement to a creative workflow saves every creator one more start from scratch.
PUBLIC FIELD NOTES / @HOCASSIAN
Beyond conviction, we went into the real industry.
Seven public records from 2023 trace one continuous path—from product teams, investment forums, and industry marketing to an AI competition, conversations with partners, and the content-production floor. We kept moving closer to real-world work, testing our creative ideals against technology, business, and production.
Drag or scroll sideways
2023.03.09@hocassian · public record
Meeting the Jina team
In March 2023, we met Jina co-founder Wang Feng and members of the development team. We find peers not only in media, but in every team willing to turn an idea into a working product.
In June 2023, Tonghe was invited to Feifan Capital’s closed-door Application-Layer Investment and Financing Accelerator. At the intersection of products, capital, and long-term building, we reconsidered what it takes for creative tools to work in practice.
The following day, Tonghe spoke at Canbaohui, a Canton Fair marketing session for the food-service sector. Content practice met a concrete industry question: how to understand products, contexts, and people, then organize them into effective communication.
In July 2023, the Tonghe Shantian commercial team discussed agency rights with the founding team of Guimao. Moving an ideal forward also means defining clear boundaries and building partnerships that can be carried out.
In September 2023, the Tonghe Shantian founding team entered the Dark Horse AI Innovation Competition, putting its technical ideas before real problems, peers, and judges in a public arena.
In October 2023, the team met Zhuoshi Capital founder Zhong Qiankai. We continued testing our vision for a content ecosystem against the realities of organization, industry, and long-term investment.
In November 2023, the team visited Miwei Media to observe how mainstream variety and screen productions are made. Respecting creation also means understanding the organizations and processes behind mature work.
We believe in expression—and we are willing to build the tools it needs.
Built first among creators
The Gitruck media network first grew from creators across niche and subcultural fields. We provided information-distribution and collaboration services to hundreds of video creators while learning how to protect original work, preserve archives, connect kindred audiences, and give non-mainstream content a fair chance to be seen. Our goal was never merely a collection of accounts, but an ecosystem where creators could remain independent and still support one another.
What we build today
Turn the capabilities creation needs into infrastructure people can actually use.
Today, Gitruck Creative Intelligence continues that practice through products. Reliable materials, approachable tools, clear rights, sustainable distribution, and work and relationships that survive platform changes are all conditions for creation to last. We connect content production, technical tools, and multi-channel distribution into workflows, asking technology to take on repetitive work in asset processing, multimodal generation, and delivery—so people can keep their time for judgment, imagination, and creative decisions.
An infinity of niches contains an infinity of moments that matter.
The system worth building gives everyone room to become themselves — and the means to find one another.