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OUR STORY · SINCE 2017

We began with a simple wish:for honest expression to find the people who understand it.

At first, we simply wanted everyone to record their own small world—and let sincere, non-mainstream expression reach the people who could feel its frequency. One wish found a community of peers, then grew into methods and tools built around creators.

01 / THE LANDSCAPE · WHY WE BEGAN

The inner world needs biodiversity too.

Publishing has become easier, but being heard, understood, and taken seriously is still never guaranteed. We began by making room for interests, ideas, and creative work that should not have to imitate the mainstream in order to grow.

You do not have to lose your voice in a preset game

Everyone has the right to define their own life and decide how to express it. We should not have to imitate mass taste before we deserve to be seen. If the existing rules leave no room for these voices, we can build another place for them.

Preserve dimensions of thought

Nature draws its vitality from biodiversity; our inner worlds do too. Cultures, ideas, and accidental sparks collide to create a civilization in bloom. When expression is flattened into one acceptable taste, we become harder to move and less able to hear one another. We want to protect the differences that keep the inner life responsive and growing.

Find a sense of belonging in one another

When one person picks up a point of light that was once ignored, they often discover someone far away doing the same. There is no need for comparison or noise here. Similar yet distinct people encourage one another, helping each small world glow and giving each person the courage to take the next step. We arrive by different paths and meet within the same song.

“So this kind of belonging really can exist.”

02 / OUR MISSION · WHAT WE CHOSE TO DO

Turn a sense of belonging into something people can build together.

For years, the Gitruck media network has worked alongside creators in music, painting, video, and other niche cultural fields—helping them articulate value, collaborate, and reach kindred audiences. We have seen one work help strangers recognize one another, and a small community develop its own rhythm through sustained creation. Decentralization is not an abstract slogan to us: it means creators remain independent while gaining access to people, resources, and support when they need them.

Young creators gathering outside a campus building
Two creators rehearsing a performance outdoors
Five creative peers taking a street photograph
Four peers talking together on the grass
Young creators from different fields gathering for a group photograph
The network began to grow when people found one another
Young minds overflow with ideas and the urge to make things—only to be held back by crude tools, until those ideas drift through their heads and are forgotten as they grow up.

Inspiration is the one non-renewable resource each person owns. Everything we build exists so that it does not have to be forgotten.

WHO CAME FIRST

Four kinds of people stood beside us first.

Most of them were teenagers—and only they could produce the particular charm that belongs to the niche.

  1. ACGN and fan culture

    From fan works to obscure research, this was the first group to gather, and where our understanding of “niche” began.

  2. Film and documentary

    Short films, documentaries, everyday footage—people used to recording their own small world, even when nobody was watching yet.

  3. Music and sound

    Instrumental, hip-hop, electronic. Sound is another mother tongue, and its emotion often travels further than an image.

  4. Tools and development

    Software and hardware developers. The people once writing scripts for themselves became the most important peers on this road.

Nearly every outstanding work we have met carries four things at once: joy, depth of knowledge, resonance, and a sense of rhythm.

A chapter of shared growth

These figures record what a community of creators reached together during an early stage of the network.

network members
300+
cumulative views
200M+
combined followers
8M+

CREATIVE COMMUNITY

  • Shared inspiration

    Bring creators in the same niche together and let ideas emerge through exchange.

  • Shared resources

    Share not only media assets but human connections; many small pieces become a foundation.

  • Free collaboration

    Let the urge to create begin with interest—lighter on commerce, heavier on resonance.

  • Creative vitality

    Carry forward the best of subculture forums and move ideas from the mind onto the screen.

03 / THE JOURNEY · FROM A WISH TO A SYSTEM

We believed in creation first. We learned to build tools later.

Our earliest wish was simple: everyone should be able to create, record their small world through a lens, and share it with kindred people. No form of expression should lose its path for being outside the mainstream; every singular charm can reach a stranger who understands it.

An early roadmap tracing Gitruck from its 2017 video-creation plan to the 2021 media network
What began as a conversation among a few people became a road that others kept joining.
  1. At first

    A wish about expression

    The idea planted during school was modest: sincere work should be seen, and niche interests should not have to become mass taste before they earn the right to exist.

  2. 2015

    The self-media wave

    More people gained channels of their own. For the first time, individual voices could cross the gates of traditional media.

  3. 2016

    Short video accelerated

    The camera became a common language and young creators began crossing communities. We thought the day we had imagined had arrived.

  4. 2017

    The first Gitruck video network

    Platform limits, takedowns, and the poor reach of quality niche work taught us that the ability to publish was only the first step. Creators also needed archives, collaboration, distribution, and mutual support. That same year we opened accounts on overseas platforms, speaking outward through ACGN culture, and gathered over a million views in two years. NMCN moved from idea to practice.

  5. Then

    From operations to technology

    We began turning recurring problems in creative collaboration into systems, while building creator-owned content infrastructure, relationship networks, and toolchains—giving repetitive labor to technology and time back to inspiration.

  6. Today

    Encoding a method into infrastructure

    From the early Tonghe Shantian(同和杉天)stage to today’s Gitruck Creative Intelligence, names and products continue to evolve. The constant is helping expression happen, creators get seen, and real relationships endure.

TWO TURNING POINTS

Twice along the way, we changed our minds.

  1. First · so we began archiving

    A cease-and-desist letter

    A rights holder had agreed to let us repost his work, then later granted exclusive representation elsewhere. That party swept the internet for “unauthorized reposts,” demanding accounts be handed over or face suit. The matter was settled through three-way negotiation, but it made something plain: a platform can take work down whenever it decides to, and without a backup, months of someone's effort simply vanish. From that day, “store the work properly, first” became the network's highest priority.

  2. Second · so we started building tools

    More miners arrived, so we chose to make shovels

    We pulled the numbers: new creators kept arriving at an exponential rate while total audience had plateaued, and recommendation systems drifted toward distributing attention evenly. The same effort earned a smaller share every year. Rather than launch one more channel, we chose to remove the repetitive, draining steps from the process itself—every improvement to a creative workflow saves every creator one more start from scratch.

PUBLIC FIELD NOTES / @HOCASSIAN

Beyond conviction, we went into the real industry.

Seven public records from 2023 trace one continuous path—from product teams, investment forums, and industry marketing to an AI competition, conversations with partners, and the content-production floor. We kept moving closer to real-world work, testing our creative ideals against technology, business, and production.

Tonghe with Jina co-founder Wang Feng and members of the development team in March 2023

2023.03.09@hocassian · public record

Meeting the Jina team

In March 2023, we met Jina co-founder Wang Feng and members of the development team. We find peers not only in media, but in every team willing to turn an idea into a working product.

See this moment
Tonghe at Feifan Capital's application-layer investment and financing event

2023.06.28@hocassian · public record

Entering an application-layer investment forum

In June 2023, Tonghe was invited to Feifan Capital’s closed-door Application-Layer Investment and Financing Accelerator. At the intersection of products, capital, and long-term building, we reconsidered what it takes for creative tools to work in practice.

See this moment
Tonghe speaking at the Canton Fair Canbaohui food-service marketing session

2023.06.29@hocassian · public record

Bringing content practice into a real industry

The following day, Tonghe spoke at Canbaohui, a Canton Fair marketing session for the food-service sector. Content practice met a concrete industry question: how to understand products, contexts, and people, then organize them into effective communication.

See this moment
The Tonghe Shantian commercial team discussing agency rights with the Guimao founding team

2023.07.01@hocassian · public record

Turning cooperation into a concrete negotiation

In July 2023, the Tonghe Shantian commercial team discussed agency rights with the founding team of Guimao. Moving an ideal forward also means defining clear boundaries and building partnerships that can be carried out.

See this moment
The team holding a Tonghe Shantian flag at the 2023 Dark Horse AI Innovation Competition

2023.09.20@hocassian · public record

Taking intelligent creation to an AI competition

In September 2023, the Tonghe Shantian founding team entered the Dark Horse AI Innovation Competition, putting its technical ideas before real problems, peers, and judges in a public arena.

See this moment
The team with Zhuoshi Capital founder Zhong Qiankai and fellow builders

2023.10.18@hocassian · public record

Thinking long-term with industry partners

In October 2023, the team met Zhuoshi Capital founder Zhong Qiankai. We continued testing our vision for a content ecosystem against the realities of organization, industry, and long-term investment.

See this moment
The team at the Miwei Media office

2023.11.02@hocassian · public record

Learning on the content-production floor

In November 2023, the team visited Miwei Media to observe how mainstream variety and screen productions are made. Respecting creation also means understanding the organizations and processes behind mature work.

See this moment

Hi, we are glad you found your way here

04 / ABOUT US · WHO WE ARE

We believe in expression—and we are willing to build the tools it needs.

Built first among creators

The Gitruck media network first grew from creators across niche and subcultural fields. We provided information-distribution and collaboration services to hundreds of video creators while learning how to protect original work, preserve archives, connect kindred audiences, and give non-mainstream content a fair chance to be seen. Our goal was never merely a collection of accounts, but an ecosystem where creators could remain independent and still support one another.

What we build today

Turn the capabilities creation needs into infrastructure people can actually use.

Today, Gitruck Creative Intelligence continues that practice through products. Reliable materials, approachable tools, clear rights, sustainable distribution, and work and relationships that survive platform changes are all conditions for creation to last. We connect content production, technical tools, and multi-channel distribution into workflows, asking technology to take on repetitive work in asset processing, multimodal generation, and delivery—so people can keep their time for judgment, imagination, and creative decisions.

Gitruck Creative Intelligence X banner describing a next-generation PUGC production pipeline
Gitruck Creative Intelligence
Build the content ecosystem. Create public value.
Read the business plan
If only one line remains

Bring the effort of making a video down to what writing a blog post used to cost.

HOW WE READ WHAT'S NEXT

Five judgments our work is planned around.

Packaging sells
Form, color, type, composition, layout, texture, motion, sound—a mature packaging system shapes taste before the content does.
Clear categories
Information has to let a person judge its subject, and whether it belongs to them, at a glance.
Structured knowledge
Systematic knowledge gets re-cut into a learning path ordered by difficulty, absorbed almost without effort.
Content as industry
Work moves onto a production line; creators stop rebuilding the same structure every time.
Decentralized entropy
The idea of the platform erodes, and the borders between communities keep blurring. Generalization is inevitable.
We still believe

Let everyone express freely, and give every voice a chance to be noticed.

The pathfinderThe practitionerThe witness

An infinity of niches contains an infinity of moments that matter. The system worth building gives everyone room to become themselves — and the means to find one another.